What will be the effect of Google's new Chrome Operating system on web site promotion efforts ? The simple answer to this question is that it probably will have little or no effect. Google's search engine rules and methods will not change appreciably under a new operating system. What will be the impact of a new Chrome Operating System on the computing world ? It may significantly affect the type of computer you buy in the future. It may also have a significant effect on Microsoft, and this is why.
We have yet to see really low-cost netbooks hit the market, but it is quite possible that we will see sub $ 200.00 netboooks in the very near future. We already have cell phones with multi-function capability, namely Internet and e-mail capability, and this trend will likely continue. We probably will also see hybrid types of devices that are not quite a computer, but more than a cell phone.
In order to keep the price of netbooks and hybrid devices as low as possible, it will be necessary to eliminate the cost of software. The only practical way to do this is to use Open Source software with this type of computer. It is impossible to bundle any of Microsoft's operating systems, or Office Productivity software in at such a low price. Windows plus any other piece of software is already more than $ 200.00 retail, even in OEM versions.
Linux is an alternative, but it doesn't quite measure up to Windows in terms of usability and user-friendliness. It has been around for quite a while, and although servers run Linux quite effectively, Linux has not really shown it's strength as a personal computer operating system in the way it has as a network operating system. Google Chrome actually sits on top of a Linux kernel, but it is not Linux itself. It is something brand new.
If you think for a moment about how many computers are used mainly to access the Internet, read e-mail, and for some kind of simple office-related task; that accounts for a very large number of computers, easily fifty percent, or more, of the PC's in use right now. Microsoft products dominate this market today, but 5 or 10 years from now, there could be a much different looking landscape in the world of personal computers. There are computers in libraries, schools, second and third family computers at home, Internet cafes, and guest computers in offices, that really have no compelling reason to run Windows or other Microsoft software. (Sorry Microsoft, but that's the way I see it).
It is these types of shared computers, that would benefit the most from a Google Chrome Operating System. Especially if this kind of computer could be made to access the Internet faster, start nearly immediately on boot-up, and run on-line applications faster than the equivalent software running under Windows, wouldn't it be an obvious choice to opt for the free, (and faster), alternative ?
The keys to the success of this new operating system are threefold.
1) It must run an Internet browser, (Chrome, of course), and Internet applications faster than Windows.
2) It must be more stable than Windows. This means it must have bullet-proof security. This is a tall order for any operating system, but it should have built-in protection against viruses, spyware, and other type of intrusions. This could easily be the key differentiation between Windows and Chrome. since Windows has had, (and continues to have), so many security vulnerabilities. It should be a top priority for Chrome.
3) It should run the widest possible array of software programs. Google has done a good job of providing internet applications up until now, but there needs to be a Chrome, (or online) application to match, or nearly match most of the software that currently runs on Windows. Chrome will not go head-to-head with Windows across the software spectrum, but the wider the choice of Internet-based software available, the more success Chrome will enjoy. It it not intended to be a network server operating system in the same way that Microsoft Windows Server is, but just the personal operating system of choice for computers connected to the Internet.
Google is probably the only company in the world today with the resources to be able to develop and maintain an operating system like Chrome. On the other hand, since it is open source, Google may be content to manage from the sidelines and eventually let the Open Source community take it over. Note: At least that way Google may not be tempted to have sponsored links pop up on your screen as you work. (lol - Sorry Google)
It is true that Google as a company cares little how you access the Internet. In other words, they are computer hardware and operating system neutral. Of course, I'm sure Google's management and software engineers will be smiling ear to ear if they are able to compete head to head with Microsoft, (Google's main search rival), on Microsoft's home turf of the PC operating system. Nothing would be sweeter for Google than to have Chrome enjoy a resounding success in the marketplace. Google has everything to gain, the more computers there are on the Internet, and nothing to lose.
We will have to wait until the second half of 2010 to see Google Chrome, according the Official Google Blog. It is possible that the most significant beneficiaries of Google Chrome will be thirld world computer users. The dream of a $ 100.00 computer is not yet a reality, and remember that 75 % of the world's population does not yet have e-mail.
The availability of free computer operating systems and software is essential to begin to close the gap between have's and have not's in this world. This author, for one, hopes that Google Chrome becomes the operating system of choice for many of the world's PC's, and helps to hasten the day when the vast majority of the word's people have access to computers and the Internet.
Good Luck in all your writing and web site promotion efforts.
This post was written by John Lombaerde, a CNC programmer with over 15 years experience designing, programming and cutting complex parts on multi-axis computer numerically controlled, (CNC) milling machines.
He is an experienced Product Designer, CNC Programmer, CNC Machinist, and CAD CAM Consultant.
He is also an SEO Consultant specialized in Search Engine Placement for Web Site Promotion.
For additional information, see:
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