Saturday, April 11, 2009

What are the key elements to an effective Online Promotion ?

As of March 2009, Google reports that their index contains over 25 Billion web pages. In addition, Google engineers have discovered over 1 trillion unique Internet addresses. The Internet is truly a vast, (and rapidly growing), repository of the world's information.

There are approximately 6.7 billion people in the world today. Currently, only a fraction, or about about 1.5 Billion have access to the Internet. The distribution favors Asia, with 657 million, Europe with 393 million, North America with 251 million, Latin America with 173 million, and the rest of the world with a little over 100 million.

Although Asia has the largest number of users, the percentage of users with access to the Internet is also the lowest. Only 17% of the population of Asia is online. Japan (72%), and Korea (74%), have high percentages of their population on the Internet, but China and India both lag far behind. In Europe the percentage is nearly 50%, and in North America it is over 75%. Asia is clearly the area with the most potential for growth.

Certainly the size of the web at 25 billion is impressive, but more importantly, how can your customers find your web site on the Internet out of the billions of web pages that exist ? Regardless of whether you are promoting a book, a product, or a service on the Internet, the principles of online promotion are the same.

It doesn't matter how big the Internet grows, your customers will probably find your web site using one of the major search engines, such as Google, Yahoo, MSN, Ask.com, etc.

The most popular search engine on the Internet is Google, by quite a wide margin. Over 63 % of Internet searches are made through Google, according to recent information.

If you want to get good search results on Google, the basis of any online promotion should first consider the keywords by which your site can be found. This is one of the most important things to investigate. It is worthwhile to carefully consider the keywords you select when an online promotion is created.

Think of it in terms of advertising. Every word, every image in advertising is carefully crafted to create an impression in the minds of potential prospects. The "impression" on Google is not based on image, or on aesthetics, or clever ad copy, but solely on quality content using keywords. That is the critical importance of keywords on Google and the other search engines.

Do the keywords that you plan to target generate a significant amount of monthly traffic on Google ? Obscure keywords will not generate significant traffic for your web site.

Another key component is to use these keywords to create original written content. You may not feel that you are a professional writer, but you do not need to be one. Believe it or not, there is no ranking on Google that gives credit for writing ability. In reality, if you own your own business, who can create content in your own unique way for your particular product better than you can ?

Quality content sprinkled with keywords is the fertilizer that will grow good results on Google searches. Since spring has now arrived, it is definitely the time to plant some good keyword seeds for your business on the Internet.

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http://jonlomb.1-family.com/Pets.shtml

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http://jonlomb.1-family.com/ServicesNeeded.shtml

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http://jonlomb.1-family.com/Sports.shtml

http://jonlomb.1-family.com/Travel.shtml

http://jonlomb.1-family.com/Video.shtml

http://www.lulu.com/content/5548827

http://blogfather.net/blog.php?FID=6103

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